Value + Contrast
CLIENT
Luther Young
@valuepluscontrast
COMPLETION DATE
Winter 2022
PROJECT OPPORTUNITY
Value + Contrast is a podcast that highlights projects where entrepreneurs work with designers to bring their ideas to life. Each episode dives into the origin story of a company, the founder’s early life influences and the challenges they faced bringing their company to life.
DESIGN CONCEPT
The logo for the show was the foundation for the podcast brand system. A plus sign made of 2 diagonal shapes became the focal point of the art direction. The black and white represented opposing elements coming together to form a single element. The sharp diagonals also influenced the typographic choice which was applied across all show artwork.
Luther Young
@valuepluscontrast
COMPLETION DATE
Winter 2022
PROJECT OPPORTUNITY
Value + Contrast is a podcast that highlights projects where entrepreneurs work with designers to bring their ideas to life. Each episode dives into the origin story of a company, the founder’s early life influences and the challenges they faced bringing their company to life.
DESIGN CONCEPT
The logo for the show was the foundation for the podcast brand system. A plus sign made of 2 diagonal shapes became the focal point of the art direction. The black and white represented opposing elements coming together to form a single element. The sharp diagonals also influenced the typographic choice which was applied across all show artwork.
APPLICATIONS
The logo was applied across many social touchpoints. This included, Spotify Episode Artwork and Instagram Reels.
Animation by Alana Peters
The logo was applied across many social touchpoints. This included, Spotify Episode Artwork and Instagram Reels.
Animation by Alana Peters
