Value + Contrast
CLIENT
Luther Young
@valuepluscontrast
COMPLETION DATE
Winter 2022
PROJECT OPPORTUNITY
Value + Contrast is a podcast that highlights entrepreneurs with interesting ideas and how they work with designers to bring their ideas to life. Each episode dives into the origin story of the founder and how they worked with a designer to create unique visual solutions.
DESIGN CONCEPT
The logo was the foundation for the podcast brand system. To reinforce the ideas of value and contrast, I created a plus sign made of 2 diagonal shapes. The sharp diagonals influenced the typographic choice which was applied across all show artwork.
Luther Young
@valuepluscontrast
COMPLETION DATE
Winter 2022
PROJECT OPPORTUNITY
Value + Contrast is a podcast that highlights entrepreneurs with interesting ideas and how they work with designers to bring their ideas to life. Each episode dives into the origin story of the founder and how they worked with a designer to create unique visual solutions.
DESIGN CONCEPT
The logo was the foundation for the podcast brand system. To reinforce the ideas of value and contrast, I created a plus sign made of 2 diagonal shapes. The sharp diagonals influenced the typographic choice which was applied across all show artwork.
APPLICATIONS
The logo was applied across many social touchpoints. This included, Spotify Episode Artwork and Instagram Reels.
Animation by Alana Peters
The logo was applied across many social touchpoints. This included, Spotify Episode Artwork and Instagram Reels.
Animation by Alana Peters
