The Brownies
CLIENT
The Brownies Agency
@thebrownies
COMPLETION DATE
Summer 2020
PROJECT OPPORTUNITY
The Brownies is a community network founded by Brianna Agyemang (@bri_anna) and Ayanna Wilks (@ayannaw). The group promotes culture, good vibes and black girl magic across a series of events and experiences. As The Brownies community gained popularity its founders started to exploring creative way to highlight the community.
DESIGN CONCEPT
The Brownies community original grew through parties across NYC. The popularity of these events lead to opportunities for Brownie specific merchandise. After a few test run on tshirts and other quick turn around merch, The Brownies created their first offical product, “The Brownie Twist Chain”. The necklace was a nod to the nameplates that Brianna and Ayanna wore as teenage girls growing up in Brooklyn. The Brownie team wanted a graphic treatment that was bold, unique, simple and clearly identifiable. To capture these qualities a chunky slab serif typeface was set in a subtle twist graphic. This design approach allowed for a bold visual effect and easy material production.
The Brownies Agency
@thebrownies
COMPLETION DATE
Summer 2020
PROJECT OPPORTUNITY
The Brownies is a community network founded by Brianna Agyemang (@bri_anna) and Ayanna Wilks (@ayannaw). The group promotes culture, good vibes and black girl magic across a series of events and experiences. As The Brownies community gained popularity its founders started to exploring creative way to highlight the community.
DESIGN CONCEPT
The Brownies community original grew through parties across NYC. The popularity of these events lead to opportunities for Brownie specific merchandise. After a few test run on tshirts and other quick turn around merch, The Brownies created their first offical product, “The Brownie Twist Chain”. The necklace was a nod to the nameplates that Brianna and Ayanna wore as teenage girls growing up in Brooklyn. The Brownie team wanted a graphic treatment that was bold, unique, simple and clearly identifiable. To capture these qualities a chunky slab serif typeface was set in a subtle twist graphic. This design approach allowed for a bold visual effect and easy material production.
brand
IRL APPLICATIONS
The Brownie Twist chain quickly sold out after launch and became popular with many members of the Brownie community.
The Brownie Twist chain quickly sold out after launch and became popular with many members of the Brownie community.
