DJ 9AM
CLIENT
Angel Cook
@dj9am
COMPLETION DATE
Winter 2022
PROJECT OPPORTUNITY
Angel Cook is a DJ with a strong focus on spinning RnB sets. She was a regular on the scene for many years but started to throw her own parties and events rather than waiting for calls from outside promoters. To mark this independent introduction she wanted to create a new simplified mark to represent her brand.
DESIGN CONCEPT
In our prelim conversations Angel discussed the unique pieces of her life. She showed how her interests, projects and social connections were individual elements that came together to form a unique singular image. The logo was a subtle play of figure/ground relationship. I used a simplified circle surrounded by angular pieces to form the shape of the “9”. Within the largest of the angular pieces I added “AM” for the secondary part of the her dj name.
Angel Cook
@dj9am
COMPLETION DATE
Winter 2022
PROJECT OPPORTUNITY
Angel Cook is a DJ with a strong focus on spinning RnB sets. She was a regular on the scene for many years but started to throw her own parties and events rather than waiting for calls from outside promoters. To mark this independent introduction she wanted to create a new simplified mark to represent her brand.
DESIGN CONCEPT
In our prelim conversations Angel discussed the unique pieces of her life. She showed how her interests, projects and social connections were individual elements that came together to form a unique singular image. The logo was a subtle play of figure/ground relationship. I used a simplified circle surrounded by angular pieces to form the shape of the “9”. Within the largest of the angular pieces I added “AM” for the secondary part of the her dj name.
APPLICATIONS
The logo was applied across Angel’s complete system including posters, social media post and select apparel pieces.
Poster design by @ric808_
The logo was applied across Angel’s complete system including posters, social media post and select apparel pieces.
Poster design by @ric808_
