Good Vibes Jones
CLIENT
Cris Jones
@goodvibesjones
COMPLETION DATE
Summer 2020
PROJECT OPPORTUNITY
Cris Jones is a DJ who spins under the moniker GoodVibesJones. To make the introduction of his dance party series, Jones wanted to develop a mark that could be used across different touch points.
DESIGN CONCEPT
Jones’ DJ name started as an inside joke amongst friends but quickly gained traction as he became more popular amongst the BK party scene. The challenge for Jones was thinking about a graphic that consolidated his name. To create a single visual, “Good Vibes Jones” needed to be divided and organized. As the letters were seperated and rearranged the counterform of “GOOD” became the perfect place for “Vibes Jones”. Then the “⚭“ symbol was added to reinforce spinning turn tables.
Cris Jones
@goodvibesjones
COMPLETION DATE
Summer 2020
PROJECT OPPORTUNITY
Cris Jones is a DJ who spins under the moniker GoodVibesJones. To make the introduction of his dance party series, Jones wanted to develop a mark that could be used across different touch points.
DESIGN CONCEPT
Jones’ DJ name started as an inside joke amongst friends but quickly gained traction as he became more popular amongst the BK party scene. The challenge for Jones was thinking about a graphic that consolidated his name. To create a single visual, “Good Vibes Jones” needed to be divided and organized. As the letters were seperated and rearranged the counterform of “GOOD” became the perfect place for “Vibes Jones”. Then the “⚭“ symbol was added to reinforce spinning turn tables.
APPLICATIONS
The GoodVibesJones logo became a central component of his visual system. The logo expanded to posters, apparel and environmental graphic concepts.
Poster and Apparel design by Andenew Ayele (@and_lab)
The GoodVibesJones logo became a central component of his visual system. The logo expanded to posters, apparel and environmental graphic concepts.
Poster and Apparel design by Andenew Ayele (@and_lab)
