Good Vibes Jones
CLIENT
Cris Jones
@goodvibesjones
COMPLETION DATE
Summer 2020
PROJECT OPPORTUNITY
Cris Jones is a DJ who spins under the moniker GoodVibesJones. To make the introduction of his dance party series, Jones wanted to develop a mark that could be used across different touch points.
DESIGN CONCEPT
Jones’ DJ name started as an inside joke amongst friends but quickly gained traction as he became more popular amongst the BK party scene. The challenge for Jones was thinking about a single graphic that consolidated name. After seeing the length of “Good Vibes Jones” I started thinking about different ways to seperate and re-organize the letters. As I studied the concept I noticed the counterform of “GOOD” was the perfect place for “Vibes Jones”. Then I integrated the “⚭“ to reinforce spinning turn tables.
Cris Jones
@goodvibesjones
COMPLETION DATE
Summer 2020
PROJECT OPPORTUNITY
Cris Jones is a DJ who spins under the moniker GoodVibesJones. To make the introduction of his dance party series, Jones wanted to develop a mark that could be used across different touch points.
DESIGN CONCEPT
Jones’ DJ name started as an inside joke amongst friends but quickly gained traction as he became more popular amongst the BK party scene. The challenge for Jones was thinking about a single graphic that consolidated name. After seeing the length of “Good Vibes Jones” I started thinking about different ways to seperate and re-organize the letters. As I studied the concept I noticed the counterform of “GOOD” was the perfect place for “Vibes Jones”. Then I integrated the “⚭“ to reinforce spinning turn tables.
IRL APPLICATIONS
The Good Vibes Jones logo became a central component of his visual system. The logo expanded to posters, apparel and environmental graphic concepts.
Poster and Apparel design by Andenew Ayele (@and_lab)
The Good Vibes Jones logo became a central component of his visual system. The logo expanded to posters, apparel and environmental graphic concepts.
Poster and Apparel design by Andenew Ayele (@and_lab)
