Gangsters Buy Flowers
CLIENT
Maxime Hilaire
@mattomomaaner
@gangsterbuyflowers
COMPLETION DATE
Fall 2021
PROJECT OPPORTUNITY
Gangsters Buy Flowers (GBF) is a clothing brand that creates unique pieces based on a blend of music, sport and fashion references. The original collection included printed tees, embroidered jackets and graphic accessories. But as GBF gained propularity, its founder Max expressed interest in creating a single icon that represented the nuiances of the entire brand.
DESIGN CONCEPT
The core visual elements of the GBF brand were flowers and black letter typography. In many of the original clothing designs these motifs lived seperately across the brand. For the new logo the disconnected elements were blended into a single form. A simple flower petal illustration design was placed in the counterform of a gothic letter “G”.
Maxime Hilaire
@mattomomaaner
@gangsterbuyflowers
COMPLETION DATE
Fall 2021
PROJECT OPPORTUNITY
Gangsters Buy Flowers (GBF) is a clothing brand that creates unique pieces based on a blend of music, sport and fashion references. The original collection included printed tees, embroidered jackets and graphic accessories. But as GBF gained propularity, its founder Max expressed interest in creating a single icon that represented the nuiances of the entire brand.
DESIGN CONCEPT
The core visual elements of the GBF brand were flowers and black letter typography. In many of the original clothing designs these motifs lived seperately across the brand. For the new logo the disconnected elements were blended into a single form. A simple flower petal illustration design was placed in the counterform of a gothic letter “G”.
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APPLICATIONS
The original concept was intended for smaller digital context (social media and eCommerce pages), but Max saw the potential in the design and quickly started placing it directly on apparel. The logo found a home on sweaters, jackets and on the company signature trucker hat.
The original concept was intended for smaller digital context (social media and eCommerce pages), but Max saw the potential in the design and quickly started placing it directly on apparel. The logo found a home on sweaters, jackets and on the company signature trucker hat.
