Message



CLIENT
Meghan Higney
@wearmessage

COMPLETION DATE
Summer 2023

PROJECT OPPORTUNITY
Message is a footwear brand that provides support and comfort for people with active lifestyles. The key features of the Message footwear options are premium cork footbeds, comfortable elastic uppers and contemporary colors that pair well with different clothing styles. 

DESIGN CONCEPT
The inital phase of the project was brand positioning. Before any sketches were drawn, the brand had to find a place in the exisitng landscape of comfortable footwear. Once this was established, silhouette sketches and early color studies were created. The explorations focused heavily on the balance between the cork footbed, the color upper and subtle brand placement. Simultaneously production files were created for early prototype samples. 


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APPLICATIONS
The Message silde was launched to strong reviews. Despite being designed with a focus on casual comfort, the streamlined footwear worked well in a tailored clothing context as well.