https://youngluther.com youngluther Wed, 07 Jun 2023 16:30:07 +0000 https://youngluther.com en https://youngluther.com/Home Thu, 04 May 2023 18:10:23 +0000 youngluther https://youngluther.com/Home Luther Young is a design consultant who works with people to bring their creative ideas to life. v <img width="1666" height="1666" width_o="1666" height_o="1666" data-src="https://freight.cargo.site/t/original/i/1e44566f536ea44b2f4850cceb0886d09e0665448def30c34e040877f0c7d9da/E37DBE3E-633C-4246-B777-33B556A8E5D1.jpg" data-mid="179759829" border="0" src="https://freight.cargo.site/w/1000/i/1e44566f536ea44b2f4850cceb0886d09e0665448def30c34e040877f0c7d9da/E37DBE3E-633C-4246-B777-33B556A8E5D1.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4330064e1fb9313eb2a766a92763637f4467d68a3335bb4cc396cc12ef073820/THUMBNAIL_PROMO2.jpg" data-mid="177692726" border="0" src="https://freight.cargo.site/w/1000/i/4330064e1fb9313eb2a766a92763637f4467d68a3335bb4cc396cc12ef073820/THUMBNAIL_PROMO2.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b6bdec886fce24205df085fd55cc9035aedf2af7d6e85b01a3bb524f4ad7cc40/THUMBNAIL_ROSEWOOD2.jpg" data-mid="177692727" border="0" src="https://freight.cargo.site/w/1000/i/b6bdec886fce24205df085fd55cc9035aedf2af7d6e85b01a3bb524f4ad7cc40/THUMBNAIL_ROSEWOOD2.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/a241fdec2721b6e6ab1c1618ab3d5457067f7af35f6af1fc2c10376c32e723ed/EP_K.jpg" data-mid="179844008" border="0" src="https://freight.cargo.site/w/1000/i/a241fdec2721b6e6ab1c1618ab3d5457067f7af35f6af1fc2c10376c32e723ed/EP_K.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e91bbff320f68bdfe0f8a98c332bea777113b6398f6d9f308a0773c5f93d96f0/THUMBNAIL_BROWNIES2.jpg" data-mid="177692721" border="0" src="https://freight.cargo.site/w/1000/i/e91bbff320f68bdfe0f8a98c332bea777113b6398f6d9f308a0773c5f93d96f0/THUMBNAIL_BROWNIES2.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e7fd7fbc2b4a9f9eefbde23a54e0f9e16344519a12c9f024937e8d94dfb8625e/THUMBNAIL_GVJ2.jpg" data-mid="177692723" border="0" src="https://freight.cargo.site/w/1000/i/e7fd7fbc2b4a9f9eefbde23a54e0f9e16344519a12c9f024937e8d94dfb8625e/THUMBNAIL_GVJ2.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/82e1edb5e5c209dc2f246ab99e30bf798293b1120ee55ca1bd3bbbd1657d90e1/THUMBNAIL_9AM2.jpg" data-mid="177692719" border="0" src="https://freight.cargo.site/w/1000/i/82e1edb5e5c209dc2f246ab99e30bf798293b1120ee55ca1bd3bbbd1657d90e1/THUMBNAIL_9AM2.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/87e9d571b89b4c6aa356273541efd42740c8fb29fb2f42ab08931f9423ac87c5/THUMBNAILS_MESSAGE.jpg" data-mid="179843776" border="0" src="https://freight.cargo.site/w/1000/i/87e9d571b89b4c6aa356273541efd42740c8fb29fb2f42ab08931f9423ac87c5/THUMBNAILS_MESSAGE.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/95b1d246879e2f27ca5dec6f3f6c981d27c42d556b507262aed8744f5bdc4500/T_9.jpg" data-mid="183077831" border="0" src="https://freight.cargo.site/w/1000/i/95b1d246879e2f27ca5dec6f3f6c981d27c42d556b507262aed8744f5bdc4500/T_9.jpg" /> Interested in more? See these projects --&gt; https://youngluther.com/GBF Wed, 01 Mar 2023 19:52:15 +0000 youngluther https://youngluther.com/GBF Gangsters Buy Flowers CLIENT Maxime Hilaire @mattomomaaner @gangsterbuyflowers COMPLETION DATE Fall 2021PROJECT OPPORTUNITYGangsters Buy Flowers (GBF) is a clothing brand that creates unique pieces based on a blend of music, sport and fashion references. The original collection included printed tees, embroidered jackets and graphic accessories. But as GBF gained propularity, its founder Max expressed interest in creating a single icon that represented the nuiances of the entire brand.DESIGN CONCEPTThe core visual elements of the GBF brand were flowers and black letter typography. In many of the original clothing designs these motifs lived seperately across the brand. For the new logo the disconnected elements were blended into a single form. A simple flower petal illustration design was placed in the counterform of a gothic letter “G”. &nbsp; b <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/99d8ec892c05617c1c426bb1ed15de98894874d18b2a455599f94e2bf0892da2/GBF_HANGERS_CONTEXT.jpg" data-mid="170200379" border="0" src="https://freight.cargo.site/w/1000/i/99d8ec892c05617c1c426bb1ed15de98894874d18b2a455599f94e2bf0892da2/GBF_HANGERS_CONTEXT.jpg" /> <img width="750" height="1334" width_o="750" height_o="1334" data-src="https://freight.cargo.site/t/original/i/dae7ea82296a6df5afc0d644644749a6a730f1c715774ca94783ffb2a822e2eb/GBF_IG_BACKGROUND_2.jpg" data-mid="179846787" border="0" src="https://freight.cargo.site/w/750/i/dae7ea82296a6df5afc0d644644749a6a730f1c715774ca94783ffb2a822e2eb/GBF_IG_BACKGROUND_2.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6f74ffbf87e81d61e6cf998be1dc0dabb12164c6dbd40b4bed9b7c7910eb5a61/BIG.jpg" data-mid="172757158" border="0" src="https://freight.cargo.site/w/1000/i/6f74ffbf87e81d61e6cf998be1dc0dabb12164c6dbd40b4bed9b7c7910eb5a61/BIG.jpg" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/176d8ea57096f98eb1e2090b1a1d605dcf43db9208f972fe293d3ff66b9c1efe/GBF_CHAIN_CONTEXT.jpg" data-mid="179846402" border="0" src="https://freight.cargo.site/w/1000/i/176d8ea57096f98eb1e2090b1a1d605dcf43db9208f972fe293d3ff66b9c1efe/GBF_CHAIN_CONTEXT.jpg" /> APPLICATIONS The original concept was intended for smaller digital context (social media and eCommerce pages), but Max saw the potential in the design and quickly started placing it directly on apparel. The logo found a home on sweaters, jackets and on the company signature trucker hat. <img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/bd69f41a8dd48aa20b41bed3a75b9d69a982c1121653a6b4bb4695dccc5670e2/A08B36EC-FAA8-4452-922E-53012597DA46.jpg" data-mid="172635002" border="0" src="https://freight.cargo.site/w/1000/i/bd69f41a8dd48aa20b41bed3a75b9d69a982c1121653a6b4bb4695dccc5670e2/A08B36EC-FAA8-4452-922E-53012597DA46.jpg" /><img width="1080" height="1349" width_o="1080" height_o="1349" data-src="https://freight.cargo.site/t/original/i/f0ae74dba563e8bf7b89432939d27cb837ba7c3d0838756f4d9cd61b398a3fd6/315475059_539646900830817_7395039048935201503_n.jpeg" data-mid="172636444" border="0" src="https://freight.cargo.site/w/1000/i/f0ae74dba563e8bf7b89432939d27cb837ba7c3d0838756f4d9cd61b398a3fd6/315475059_539646900830817_7395039048935201503_n.jpeg" /> <img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/6076ade4b032499f8c4ebdc081cf2d64706ce35091b847f0cd065085775b2e98/ED48A691-8F49-486A-A120-00505B0D751E.jpg" data-mid="172635004" border="0" src="https://freight.cargo.site/w/1000/i/6076ade4b032499f8c4ebdc081cf2d64706ce35091b847f0cd065085775b2e98/ED48A691-8F49-486A-A120-00505B0D751E.jpg" /><img width="2304" height="2880" width_o="2304" height_o="2880" data-src="https://freight.cargo.site/t/original/i/34aa24005c9d73146d3bd889ae2aef7ef0e811b6fe91369cf881575c6df97616/8E337087-1284-4E62-9337-550EC58980DA.jpg" data-mid="172635001" border="0" src="https://freight.cargo.site/w/1000/i/34aa24005c9d73146d3bd889ae2aef7ef0e811b6fe91369cf881575c6df97616/8E337087-1284-4E62-9337-550EC58980DA.jpg" /> &lt;--- All Projects Next Project ---&gt; https://youngluther.com/VALUE_CONTRAST Mon, 03 Apr 2023 21:30:15 +0000 youngluther https://youngluther.com/VALUE_CONTRAST Value + Contrast CLIENT Luther Young @valuepluscontrast COMPLETION DATE Winter 2022PROJECT OPPORTUNITYValue + Contrast is a podcast that highlights projects where entrepreneurs work with designers to bring their ideas to life. Each episode dives into the origin story of a company, the founder’s early life influences and the challenges they faced bringing their company to life.DESIGN CONCEPTThe logo for the show was the foundation for the podcast brand system. A plus sign made of 2 diagonal shapes became the focal point of the art direction. The black and white represented opposing elements coming together to form a single element. The sharp diagonals also influenced the typographic choice which was applied across all show artwork. bra <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/e3ea810987b7768c5e5c6552e37f9e683caa31b8b23c1ee5bb55c335b1c50203/TRAILER_ARTWORK_2.jpg" data-mid="174139429" border="0" src="https://freight.cargo.site/w/1000/i/e3ea810987b7768c5e5c6552e37f9e683caa31b8b23c1ee5bb55c335b1c50203/TRAILER_ARTWORK_2.jpg" /> <img width="750" height="750" width_o="750" height_o="750" data-src="https://freight.cargo.site/t/original/i/320ace1fe994f84b1b67b8945cdae031761ea064700f07574b4662018a45e9cd/Artboard-1.png" data-mid="174138752" border="0" src="https://freight.cargo.site/w/750/i/320ace1fe994f84b1b67b8945cdae031761ea064700f07574b4662018a45e9cd/Artboard-1.png" /> APPLICATIONSThe logo was applied across many social touchpoints. This included, Spotify Episode Artwork and Instagram Reels. Animation by Alana Peters <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/a241fdec2721b6e6ab1c1618ab3d5457067f7af35f6af1fc2c10376c32e723ed/EP_K.jpg" data-mid="174139035" border="0" src="https://freight.cargo.site/w/1000/i/a241fdec2721b6e6ab1c1618ab3d5457067f7af35f6af1fc2c10376c32e723ed/EP_K.jpg" /><img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/9f995fa7711b39ec8ff12b3547fff0b3115b2b4a6f7d28ddbcede8d721bee640/EP_C.jpg" data-mid="174139032" border="0" src="https://freight.cargo.site/w/1000/i/9f995fa7711b39ec8ff12b3547fff0b3115b2b4a6f7d28ddbcede8d721bee640/EP_C.jpg" /> &lt;--- Prev&nbsp;Project Next Project ---&gt; https://youngluther.com/BROWNIES Mon, 03 Apr 2023 22:31:41 +0000 youngluther https://youngluther.com/BROWNIES The Brownies CLIENT The Brownies Agency @thebrownies COMPLETION DATE Summer 2020PROJECT OPPORTUNITYThe Brownies is a community network founded by Brianna Agyemang (@bri_anna) and Ayanna Wilks (@ayannaw). The group promotes culture, good vibes and black girl magic across a series of events and experiences. As The Brownies community gained popularity its founders started to exploring creative way to highlight the community.DESIGN CONCEPT The Brownies community original grew through parties across NYC. The popularity of these events lead to opportunities for Brownie specific merchandise. After a few test run on tshirts and other quick turn around merch, The Brownies created their first offical product, “The Brownie Twist Chain”. The necklace was a nod to the nameplates that Brianna and Ayanna wore as teenage girls growing up in Brooklyn. The Brownie team wanted a graphic treatment that was bold, unique, simple and clearly identifiable. To capture these qualities a chunky slab serif typeface was set in a subtle twist graphic. This design approach allowed for a bold visual effect and easy material production. brand <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/390047f17866c7f8b55b6b3a4c511b753154f4130e208da80a491c32d0de1892/BROWNIE_EDIT.jpg" data-mid="174144461" border="0" src="https://freight.cargo.site/w/1000/i/390047f17866c7f8b55b6b3a4c511b753154f4130e208da80a491c32d0de1892/BROWNIE_EDIT.jpg" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/25005a111b3b10da3a914ccd78cb0365b304b43cd5a369acd88b07002165fec6/MODEL_1.jpg" data-mid="179849098" border="0" src="https://freight.cargo.site/w/1000/i/25005a111b3b10da3a914ccd78cb0365b304b43cd5a369acd88b07002165fec6/MODEL_1.jpg" /> IRL APPLICATIONS The Brownie Twist chain quickly sold out after launch and became popular with many members of the Brownie community.&nbsp; <img width="5358" height="3572" width_o="5358" height_o="3572" data-src="https://freight.cargo.site/t/original/i/fe11e683f4244f0116aad110ea12fd2afb018f03d5e0c16e01007f47edec4750/Brownies-Chain-3508.jpg" data-mid="174143860" border="0" src="https://freight.cargo.site/w/1000/i/fe11e683f4244f0116aad110ea12fd2afb018f03d5e0c16e01007f47edec4750/Brownies-Chain-3508.jpg" /> <img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/65744082277b4dc3df17d618b46918313c501c750481d60be2242288b2c918b9/Brownies-Chain-2847.jpg" data-mid="174143857" border="0" src="https://freight.cargo.site/w/1000/i/65744082277b4dc3df17d618b46918313c501c750481d60be2242288b2c918b9/Brownies-Chain-2847.jpg" /> <img width="5602" height="3735" width_o="5602" height_o="3735" data-src="https://freight.cargo.site/t/original/i/b6182112b4fd79e2a05286616d8b323c2a444d524b97ac4ff602e7ae52955cfa/Brownies-Chain-3019.jpg" data-mid="174143858" border="0" src="https://freight.cargo.site/w/1000/i/b6182112b4fd79e2a05286616d8b323c2a444d524b97ac4ff602e7ae52955cfa/Brownies-Chain-3019.jpg" /> <img width="5655" height="3770" width_o="5655" height_o="3770" data-src="https://freight.cargo.site/t/original/i/f5810e0f263cdb8d3309ccbdf01194d37d9def7e77e139176f9cd5c47eeffe2a/Brownies-Chain-3269.jpg" data-mid="174143859" border="0" src="https://freight.cargo.site/w/1000/i/f5810e0f263cdb8d3309ccbdf01194d37d9def7e77e139176f9cd5c47eeffe2a/Brownies-Chain-3269.jpg" /> &lt;--- Prev Project Next Project ---&gt; https://youngluther.com/9AM Mon, 03 Apr 2023 22:02:57 +0000 youngluther https://youngluther.com/9AM DJ 9AM CLIENT Angel Cook @dj9am COMPLETION DATE Winter 2022PROJECT OPPORTUNITYAngel Cook is a DJ with a strong focus on spinning RnB sets. She was a regular on the scene for many years but started to throw her own parties and events rather than waiting for calls from outside promoters. To mark this independent introduction she wanted to create a new simplified mark to represent her brand.DESIGN CONCEPTAngel originally shared that her life was made of unique pieces. Her interests, projects and social connections were individual elements that came together to form a distinct perosnal image. She wanted her new logo to be a reflection of this peresonal insght. The logo was a subtle play of figure/ground relationship. Angluar pieces surrounded a floating circle to form the shape of a “9”. Within the largest of the angular pieces I added “AM” for the secondary part of the her dj name. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4f88efc9de4c0fe739af4bdfb695e9009842cdcbcecc520c4c9709047ab85c12/THUMBNAIL_9AM2.jpg" data-mid="177691925" border="0" src="https://freight.cargo.site/w/1000/i/4f88efc9de4c0fe739af4bdfb695e9009842cdcbcecc520c4c9709047ab85c12/THUMBNAIL_9AM2.jpg" /> <img width="800" height="533" width_o="800" height_o="533" data-src="https://freight.cargo.site/t/original/i/d2ebb74c2376cf4a9349d6d8dd977770769fdd1ada7ee093b7f058aac08544e1/386-mj-3155-copy.jpg" data-mid="179849653" border="0" src="https://freight.cargo.site/w/800/i/d2ebb74c2376cf4a9349d6d8dd977770769fdd1ada7ee093b7f058aac08544e1/386-mj-3155-copy.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/635b1e559754990d2690732a6b910158ed4bc59ccc30fc6a05886026be82b8dc/4.jpg" data-mid="179849729" border="0" src="https://freight.cargo.site/w/1000/i/635b1e559754990d2690732a6b910158ed4bc59ccc30fc6a05886026be82b8dc/4.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0fa5ca5afc3e0ec047a157374b4f739dcac7352b05a397f07afe0471c8123d72/THUMBNAIL_9AM.jpg" data-mid="176524414" border="0" src="https://freight.cargo.site/w/1000/i/0fa5ca5afc3e0ec047a157374b4f739dcac7352b05a397f07afe0471c8123d72/THUMBNAIL_9AM.jpg" /> APPLICATIONS The logo was applied across Angel’s complete system including posters, social media post and select apparel pieces. Poster design by @ric808_ <img width="1080" height="1351" width_o="1080" height_o="1351" data-src="https://freight.cargo.site/t/original/i/04fccbe83799f0833c3df8a9489e08ef4461793d5c312342c2aedca7037ee65c/307686203_473296067846893_8411588786037218521_n.jpeg" data-mid="179850202" border="0" src="https://freight.cargo.site/w/1000/i/04fccbe83799f0833c3df8a9489e08ef4461793d5c312342c2aedca7037ee65c/307686203_473296067846893_8411588786037218521_n.jpeg" /> <img width="674" height="843" width_o="674" height_o="843" data-src="https://freight.cargo.site/t/original/i/36f54e11b210277e6d9345c1ff58058df39a01659a5507f7a725035ebf34c0b0/312615630_119648440912683_6100595169597435524_n.jpeg" data-mid="179850204" border="0" src="https://freight.cargo.site/w/674/i/36f54e11b210277e6d9345c1ff58058df39a01659a5507f7a725035ebf34c0b0/312615630_119648440912683_6100595169597435524_n.jpeg" /> <img width="720" height="900" width_o="720" height_o="900" data-src="https://freight.cargo.site/t/original/i/fcc08de5eb4dc541ead6c15f67278ed4c89511a9e7f49d89b01371a7b041fcf8/311679390_895471558505546_5194524238788338831_n.jpeg" data-mid="179850203" border="0" src="https://freight.cargo.site/w/720/i/fcc08de5eb4dc541ead6c15f67278ed4c89511a9e7f49d89b01371a7b041fcf8/311679390_895471558505546_5194524238788338831_n.jpeg" /> <img width="2048" height="1822" width_o="2048" height_o="1822" data-src="https://freight.cargo.site/t/original/i/956116d4c7e33668080cb842e62831372876965c7ba7023ecc160b5ec34cc3fa/THUMBNAIL_9AM3.jpg" data-mid="174141876" border="0" src="https://freight.cargo.site/w/1000/i/956116d4c7e33668080cb842e62831372876965c7ba7023ecc160b5ec34cc3fa/THUMBNAIL_9AM3.jpg" /> &lt;--- Prev Project Next Project ---&gt; https://youngluther.com/GoodVibesJones Tue, 11 Apr 2023 16:35:35 +0000 youngluther https://youngluther.com/GoodVibesJones Good Vibes Jones CLIENT Cris Jones @goodvibesjones COMPLETION DATE Summer 2020PROJECT OPPORTUNITY Cris Jones is a DJ who spins under the moniker GoodVibesJones. To make the introduction of his dance party series, Jones wanted to develop a mark that could be used across different touch points.DESIGN CONCEPT Jones’ DJ name started as an inside joke amongst friends but quickly gained traction as he became more popular amongst the BK party scene. The challenge for Jones was thinking about a graphic that consolidated his name. To create a single visual, “Good Vibes Jones” needed to be divided and organized. As the letters were seperated and rearranged the counterform of “GOOD” became the perfect place for “Vibes Jones”. Then the “⚭“ symbol was added to reinforce spinning turn tables. brand <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0c8ec1226d5ebd0d6b99518398c22e7279fa3318a8d02decd281968c3d638fa1/THUMBNAIL_GVJ.jpg" data-mid="174971031" border="0" src="https://freight.cargo.site/w/1000/i/0c8ec1226d5ebd0d6b99518398c22e7279fa3318a8d02decd281968c3d638fa1/THUMBNAIL_GVJ.jpg" /> APPLICATIONS The GoodVibesJones logo became a central component of his visual system. The logo expanded to posters, apparel and environmental graphic concepts. Poster and Apparel design by&nbsp;Andenew Ayele (@and_lab) <img width="1333" height="1333" width_o="1333" height_o="1333" data-src="https://freight.cargo.site/t/original/i/6a308ecb3c6fc572cb3cd64b1ed5e5b528db9b534798b48e3cf54a8cbb9745a2/278833975_2478374668963928_8457602252828715944_n.jpeg" data-mid="174971403" border="0" src="https://freight.cargo.site/w/1000/i/6a308ecb3c6fc572cb3cd64b1ed5e5b528db9b534798b48e3cf54a8cbb9745a2/278833975_2478374668963928_8457602252828715944_n.jpeg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d8cf3fd05200cb70ac1336a83ab53b67c92a5d2d245da67e49c168b2b36346fc/THUMBNAIL_GVJ2.jpg" data-mid="174971032" border="0" src="https://freight.cargo.site/w/1000/i/d8cf3fd05200cb70ac1336a83ab53b67c92a5d2d245da67e49c168b2b36346fc/THUMBNAIL_GVJ2.jpg" /> <img width="640" height="482" width_o="640" height_o="482" data-src="https://freight.cargo.site/t/original/i/bbea192d7386c2a3122c9d5c6787e79275b7c2641bbf19f8366a57bd3ece4922/308301251_575225577712280_27698651423306793_n.jpeg" data-mid="174971404" border="0" src="https://freight.cargo.site/w/640/i/bbea192d7386c2a3122c9d5c6787e79275b7c2641bbf19f8366a57bd3ece4922/308301251_575225577712280_27698651423306793_n.jpeg" /> &lt;--- Prev Project Next Project ---&gt; https://youngluther.com/RosewoodSession Tue, 11 Apr 2023 17:11:49 +0000 youngluther https://youngluther.com/RosewoodSession Rosewood Sessions CLIENT Adil Kadir @adilrhymes @rosewoodsessions COMPLETION DATE Winter 2023PROJECT OPPORTUNITY Rosewood Sessions is a acoustic showcase highlighting Los Angeles based musicians. To mark the official kick off of the music series, Adil wanted to create a simple logo for event promotion.DESIGN CONCEPT At the first performance Adil passed out roses to attendees. The roses added a level of intmacy to the experience which carried across every performance. The flower reference became an important element of the logo design. The logo concept started as a hand sketched letter “R”, then extended to flowing lines that created a flower shape. brand <img width="564" height="790" width_o="564" height_o="790" data-src="https://freight.cargo.site/t/original/i/ddc85a6dc0ee7e5869b992e94e2e25e5897f92d546dfa97b81b208b1cf031146/b67061057d502713cdd9b04f815ff662_V2.jpg" data-mid="179869645" border="0" src="https://freight.cargo.site/w/564/i/ddc85a6dc0ee7e5869b992e94e2e25e5897f92d546dfa97b81b208b1cf031146/b67061057d502713cdd9b04f815ff662_V2.jpg" /> <img width="1175" height="800" width_o="1175" height_o="800" data-src="https://freight.cargo.site/t/original/i/69ede0ebb958fee4491999f02c644fadb9bfaa7b37eaa7f50ed0323d9a7d80f6/1512590_V2.jpg" data-mid="179869644" border="0" src="https://freight.cargo.site/w/1000/i/69ede0ebb958fee4491999f02c644fadb9bfaa7b37eaa7f50ed0323d9a7d80f6/1512590_V2.jpg" /> <img width="1650" height="1275" width_o="1650" height_o="1275" data-src="https://freight.cargo.site/t/original/i/b5955e1480540ffc43084388c98c39ce31b54792be9b6f71b6762ea125c8ac79/TEXTURE_1.jpg" data-mid="174975364" border="0" src="https://freight.cargo.site/w/1000/i/b5955e1480540ffc43084388c98c39ce31b54792be9b6f71b6762ea125c8ac79/TEXTURE_1.jpg" /> <img width="1650" height="1275" width_o="1650" height_o="1275" data-src="https://freight.cargo.site/t/original/i/7880cca49870de78e239d5620242dc357f0325a3b9c351432a6a2939f162efb1/TEXTURE_3.jpg" data-mid="174975366" border="0" src="https://freight.cargo.site/w/1000/i/7880cca49870de78e239d5620242dc357f0325a3b9c351432a6a2939f162efb1/TEXTURE_3.jpg" /> APPLICATIONSThe Rosewood Sessions logo was applied across social media, video content and event promotional material. &nbsp; <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/f08436c492773afa6bf74fdd41c3a57927e0baed766fba488eacbddf46527e54/Rosewood-Sessions-February-24-2023.JPEG" data-mid="179873584" border="0" src="https://freight.cargo.site/w/1000/i/f08436c492773afa6bf74fdd41c3a57927e0baed766fba488eacbddf46527e54/Rosewood-Sessions-February-24-2023.JPEG" /> &lt;--- Prev Project Next Project ---&gt; https://youngluther.com/Promo Tue, 11 Apr 2023 17:29:31 +0000 youngluther https://youngluther.com/Promo Promo COMPLETION DATE Winter 2022DESIGN OPPORTUNITY Typeface study for The Cooper Union Principles of Type Design&nbsp; brand <img width="1995" height="1125" width_o="1995" height_o="1125" data-src="https://freight.cargo.site/t/original/i/f0a504007b3e77fd6334c90689c8dea89fb1fe31fe4262944be4d40dd56899ac/LY_TYPE_SPECIMEN.jpg" data-mid="174976157" border="0" src="https://freight.cargo.site/w/1000/i/f0a504007b3e77fd6334c90689c8dea89fb1fe31fe4262944be4d40dd56899ac/LY_TYPE_SPECIMEN.jpg" /> <img width="1995" height="1125" width_o="1995" height_o="1125" data-src="https://freight.cargo.site/t/original/i/878fbce4bc3aea2d7da2679378a6a1504afa233c1a623e7d2e2745cab1cd460b/LY_TYPE_SPECIMEN_1.jpg" data-mid="174976280" border="0" src="https://freight.cargo.site/w/1000/i/878fbce4bc3aea2d7da2679378a6a1504afa233c1a623e7d2e2745cab1cd460b/LY_TYPE_SPECIMEN_1.jpg" /><img width="1995" height="1125" width_o="1995" height_o="1125" data-src="https://freight.cargo.site/t/original/i/db9bbf83ec2aee0e737050443d6e38bbd33a3051a5865361afa57d2876cd1fdc/LY_TYPE_SPECIMEN_2.jpg" data-mid="174976281" border="0" src="https://freight.cargo.site/w/1000/i/db9bbf83ec2aee0e737050443d6e38bbd33a3051a5865361afa57d2876cd1fdc/LY_TYPE_SPECIMEN_2.jpg" /><img width="1995" height="1125" width_o="1995" height_o="1125" data-src="https://freight.cargo.site/t/original/i/190c562376ce6ee4a649b4b19101c1f21b4212242adbf0992e314bc2dd694a5e/LY_TYPE_SPECIMEN_3.jpg" data-mid="174976282" border="0" src="https://freight.cargo.site/w/1000/i/190c562376ce6ee4a649b4b19101c1f21b4212242adbf0992e314bc2dd694a5e/LY_TYPE_SPECIMEN_3.jpg" /><img width="1995" height="1125" width_o="1995" height_o="1125" data-src="https://freight.cargo.site/t/original/i/484301d32dfa164c15d5c544f52ee561b5217645bbe0edb6b5490a4151033451/LY_TYPE_SPECIMEN_4.jpg" data-mid="174976283" border="0" src="https://freight.cargo.site/w/1000/i/484301d32dfa164c15d5c544f52ee561b5217645bbe0edb6b5490a4151033451/LY_TYPE_SPECIMEN_4.jpg" /><img width="1995" height="1125" width_o="1995" height_o="1125" data-src="https://freight.cargo.site/t/original/i/eb4cb7715e1a611fbe853d0d470afcf4d17e866d22c2213915427d8b06530aad/LY_TYPE_SPECIMEN_5.jpg" data-mid="174976284" border="0" src="https://freight.cargo.site/w/1000/i/eb4cb7715e1a611fbe853d0d470afcf4d17e866d22c2213915427d8b06530aad/LY_TYPE_SPECIMEN_5.jpg" /><img width="1995" height="1125" width_o="1995" height_o="1125" data-src="https://freight.cargo.site/t/original/i/62811cd21ae2e216af857dcd5deb2315732520b7dce7675f23ab44986f08342a/LY_TYPE_SPECIMEN_6.jpg" data-mid="174976285" border="0" src="https://freight.cargo.site/w/1000/i/62811cd21ae2e216af857dcd5deb2315732520b7dce7675f23ab44986f08342a/LY_TYPE_SPECIMEN_6.jpg" /><img width="1995" height="1125" width_o="1995" height_o="1125" data-src="https://freight.cargo.site/t/original/i/f382b61d381c1ad53eafd3adf12fe6cc8ec1f7e6501a8b050b0aa81983984acb/LY_TYPE_SPECIMEN_7.jpg" data-mid="174976286" border="0" src="https://freight.cargo.site/w/1000/i/f382b61d381c1ad53eafd3adf12fe6cc8ec1f7e6501a8b050b0aa81983984acb/LY_TYPE_SPECIMEN_7.jpg" /><img width="1995" height="1125" width_o="1995" height_o="1125" data-src="https://freight.cargo.site/t/original/i/cd0507cdc820b4f1cc407d906e9873883b5a3e6427c2ee14083c21fdf16c38f7/LY_TYPE_SPECIMEN_8.jpg" data-mid="174976287" border="0" src="https://freight.cargo.site/w/1000/i/cd0507cdc820b4f1cc407d906e9873883b5a3e6427c2ee14083c21fdf16c38f7/LY_TYPE_SPECIMEN_8.jpg" /> &lt;--- Prev Project Next Project ---&gt; https://youngluther.com/Message Wed, 24 May 2023 04:16:59 +0000 youngluther https://youngluther.com/Message Message CLIENT Meghan Higney @wearmessage COMPLETION DATESummer 2023PROJECT OPPORTUNITYMessage is a footwear brand that provides support and comfort for people with active lifestyles. The key features of the Message footwear options are premium cork footbeds, comfortable elastic uppers and contemporary colors that pair well with different clothing styles.&nbsp;DESIGN CONCEPT The inital phase of the project was silhouette sketches and early color studies. The explorations focused heavily on the balance between the cork footbed, the color upper and subtle brand placement. After the shoe prototypes were complete I worked to closely with Meghan to develop a modular booth design for the company’s launch in the footwear tradeshow circuit.&nbsp; bra <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/ec7ed8361df7e3ef197a3f2db1f497023d23255f9b6de4700e1de217f0d1679a/LY_LANDSCAPE_CONTEXT-7.jpg" data-mid="179857884" border="0" src="https://freight.cargo.site/w/960/i/ec7ed8361df7e3ef197a3f2db1f497023d23255f9b6de4700e1de217f0d1679a/LY_LANDSCAPE_CONTEXT-7.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/9e985c233e9ac7a52b850e296a915a56cc255617d68e80bf3298c95a63d44e51/MEG_FOOTWEAR_4.jpg" data-mid="179758876" border="0" src="https://freight.cargo.site/w/1000/i/9e985c233e9ac7a52b850e296a915a56cc255617d68e80bf3298c95a63d44e51/MEG_FOOTWEAR_4.jpg" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/264507e6bf254f4cfda383474aa214bab2f2ff6165867ba511cb815c16af535a/LY_LANDSCAPE_CONTEXT-5.jpg" data-mid="179857875" border="0" src="https://freight.cargo.site/w/960/i/264507e6bf254f4cfda383474aa214bab2f2ff6165867ba511cb815c16af535a/LY_LANDSCAPE_CONTEXT-5.jpg" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/d819a3a7ed0a8983303e96a7af737355769016b45ae51bc712dde5905c47979a/LY_LANDSCAPE_CONTEXT-6.jpg" data-mid="179857880" border="0" src="https://freight.cargo.site/w/960/i/d819a3a7ed0a8983303e96a7af737355769016b45ae51bc712dde5905c47979a/LY_LANDSCAPE_CONTEXT-6.jpg" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/ccfb8b853c92a6ccfc9528d452372fa1f3b18a6a45a7a44ed05e3d2e2d0d3e77/Message-Booth-Design-1.jpg" data-mid="205581941" border="0" src="https://freight.cargo.site/w/960/i/ccfb8b853c92a6ccfc9528d452372fa1f3b18a6a45a7a44ed05e3d2e2d0d3e77/Message-Booth-Design-1.jpg" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/ac577683f3811a3cc40e4436d2d1bb202df1388bf671b2f2b8d04299b4ba1e6b/Message-Booth-Design-2.jpg" data-mid="205581942" border="0" src="https://freight.cargo.site/w/960/i/ac577683f3811a3cc40e4436d2d1bb202df1388bf671b2f2b8d04299b4ba1e6b/Message-Booth-Design-2.jpg" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/82ddc442be4db6ecb63bd6ebdedbbc11a282e8617bab1b4109a02bc3cca5825a/Message-Booth-Design-copy.jpg" data-mid="205582266" border="0" src="https://freight.cargo.site/w/960/i/82ddc442be4db6ecb63bd6ebdedbbc11a282e8617bab1b4109a02bc3cca5825a/Message-Booth-Design-copy.jpg" /> APPLICATIONS The Message silde was launched to strong reviews. Despite being designed with a focus on casual comfort, the streamlined footwear worked well in a tailored clothing context as well.&nbsp; <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/73aa4d93551d16e6142efea8dd967aa89db19b980be90dfbade630a7bdfa98e1/MEG_FOOTWEAR_2.jpg" data-mid="179758873" border="0" src="https://freight.cargo.site/w/1000/i/73aa4d93551d16e6142efea8dd967aa89db19b980be90dfbade630a7bdfa98e1/MEG_FOOTWEAR_2.jpg" /><img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/40fc3ed3230e69f6067632c3196641e1376b2f6a63c085a1b8b01e2310c5e431/MEG_FOOTWEAR_5.jpg" data-mid="179758877" border="0" src="https://freight.cargo.site/w/1000/i/40fc3ed3230e69f6067632c3196641e1376b2f6a63c085a1b8b01e2310c5e431/MEG_FOOTWEAR_5.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/10211f67053fb11c5932007fdd3b3263818c1968a720ae19813c0e32f5b12fb8/MEG_FOOTWEAR_6.jpg" data-mid="179758878" border="0" src="https://freight.cargo.site/w/1000/i/10211f67053fb11c5932007fdd3b3263818c1968a720ae19813c0e32f5b12fb8/MEG_FOOTWEAR_6.jpg" /><img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/17f545b49f971e581937a283a0b99a022fa0f58251f967b4b8251ce11050b859/MEG_FOOTWEAR_1.jpg" data-mid="179758872" border="0" src="https://freight.cargo.site/w/1000/i/17f545b49f971e581937a283a0b99a022fa0f58251f967b4b8251ce11050b859/MEG_FOOTWEAR_1.jpg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/fc7ed1da028756212d0aef32cda780ccfd37aba45be0ccf93e7acc94d097da9c/IMAGE_6.jpg" data-mid="205675961" border="0" src="https://freight.cargo.site/w/1000/i/fc7ed1da028756212d0aef32cda780ccfd37aba45be0ccf93e7acc94d097da9c/IMAGE_6.jpg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/32d5b2508955886f90156c73e8a51ea9155547220399ca1708c3de5b6c19e30b/IMAGE_5.jpg" data-mid="205675770" border="0" src="https://freight.cargo.site/w/1000/i/32d5b2508955886f90156c73e8a51ea9155547220399ca1708c3de5b6c19e30b/IMAGE_5.jpg" /> <img width="4284" height="5712" width_o="4284" height_o="5712" data-src="https://freight.cargo.site/t/original/i/26cf17cd734e710502545dc661db4659a07fdc7882dce6100bfc1d74c5cb4e36/IMAGE_4.jpg" data-mid="205675768" border="0" src="https://freight.cargo.site/w/1000/i/26cf17cd734e710502545dc661db4659a07fdc7882dce6100bfc1d74c5cb4e36/IMAGE_4.jpg" /> <img width="5712" height="4284" width_o="5712" height_o="4284" data-src="https://freight.cargo.site/t/original/i/538f49487e4623ed1cfc294dc3ffa5e3722fe1d2b81c5f42d6dabae19c449176/IMAGE_2.jpg" data-mid="205675766" border="0" src="https://freight.cargo.site/w/1000/i/538f49487e4623ed1cfc294dc3ffa5e3722fe1d2b81c5f42d6dabae19c449176/IMAGE_2.jpg" /> &lt;--- Previous Project Next Project ---&gt; https://youngluther.com/Tropic Wed, 07 Jun 2023 16:30:07 +0000 youngluther https://youngluther.com/Tropic Tropic CLIENT Tropic www.tropicapp.io COMPLETION DATEFall 2021PROJECT OPPORTUNITY Tropic is a B2B digital platform that helps businesses make smarter choices when they purchase software. Despite the technical quality of their services, the in-house brand had a fun, multi-colored tropical theme. With the launch of their latest round of funding, the company moved into a new office and wanted to apply their brand across the space.&nbsp; DESIGN CONCEPTThe environmental design concept centered on city and surf themes. Across key touchpoints in the space, the Tropic theme was applied with large logo treatments, gradients wall designs and color blocked conference walls.&nbsp; bra <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/079c254f2ec787939c0d49c235eb45c5199fab1242a0561c7b88ae633a4bd41a/T_1.jpg" data-mid="183077648" border="0" src="https://freight.cargo.site/w/1000/i/079c254f2ec787939c0d49c235eb45c5199fab1242a0561c7b88ae633a4bd41a/T_1.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1ec1bcfa881ec9763b17b7ddb023e30d91202954328bdc550c08186cc785ca3d/T_2.jpg" data-mid="183077650" border="0" src="https://freight.cargo.site/w/1000/i/1ec1bcfa881ec9763b17b7ddb023e30d91202954328bdc550c08186cc785ca3d/T_2.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/797b8a3e0e2e67ad29a42a70609a29a786818cddc8b98cc1a082d69cc899b16d/T_3.jpg" data-mid="183077653" border="0" src="https://freight.cargo.site/w/1000/i/797b8a3e0e2e67ad29a42a70609a29a786818cddc8b98cc1a082d69cc899b16d/T_3.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/068ffcb7c4195134cb48d66cfce94a1c3174179dc0ae74da2692c532c8b91b17/T_5.jpg" data-mid="183077655" border="0" src="https://freight.cargo.site/w/1000/i/068ffcb7c4195134cb48d66cfce94a1c3174179dc0ae74da2692c532c8b91b17/T_5.jpg" /> APPLICATIONS The Tropic brand translated smoothly across the new space. The vibrants colors and graphic treatments activated the office and created splashes of fun in key areas. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/57b66881747311264a77accc7b3f58d6b9913293c38a2b415031fc6d056b98cd/T_6.jpg" data-mid="183077657" border="0" src="https://freight.cargo.site/w/1000/i/57b66881747311264a77accc7b3f58d6b9913293c38a2b415031fc6d056b98cd/T_6.jpg" /><img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b0de38e368073474c064633426b49e55b7550adf8f04dceb08011b4184527658/T_8.jpg" data-mid="183077659" border="0" src="https://freight.cargo.site/w/1000/i/b0de38e368073474c064633426b49e55b7550adf8f04dceb08011b4184527658/T_8.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a66c89dc01b26f68e53d13c80f499b833039ed4d8b002a1c7196f2eeb7223dcd/T_7.jpg" data-mid="183077658" border="0" src="https://freight.cargo.site/w/1000/i/a66c89dc01b26f68e53d13c80f499b833039ed4d8b002a1c7196f2eeb7223dcd/T_7.jpg" /><img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/88e3487f98f69b2fabace20bbf2130983d346913619a0303289de35f6c066cb0/T_9.jpg" data-mid="183077660" border="0" src="https://freight.cargo.site/w/1000/i/88e3487f98f69b2fabace20bbf2130983d346913619a0303289de35f6c066cb0/T_9.jpg" /> &lt;--- Previous Project Capabilities ---&gt;