In each project Luther works closely with individuals and companies to bring their creative ideas to life. Through the use of in depth conversations, market analysis and production design, Luther creates unique solutions that live seamlessly across multiple platforms and applications. From logos to product concepts, he uses a suite of skills to make connections and help people visualize their concepts. These techniques include (but are not limited to):

- Concept Development

- Brand Positioning

- Identity Design

- Naming & Copy

- Product Protyping

- Industrial Design